Richell Vehicle Conversions is built on the expertise, dedication and craftsmanship of a team that takes genuine pride in every vehicle that leaves our workshop.
Managing Director
Nic founded Richell Vehicle Conversions alongside his wife, Lorraine, in 2022, bringing with him decades of experience across the automotive and specialist vehicle industries. With over 35 years in the motor trade and 24 years dedicated to the specialist vehicle sector, Nic has worked across virtually every level of the industry, progressing from Vehicle Technician through to senior management and Managing Director. His career has also included roles throughout the specialist vehicle supply chain, giving him an extensive understanding of the products, manufacturers and partnerships that support the industry today, together with a network of relationships built over many years. A Member of the Institute of the Motor Industry and Certified Automotive Engineer, Nic combines hands-on technical knowledge with commercial and operational experience, providing the leadership and industry insight behind RVC’s continued growth.
Company Director
Lorraine founded Richell Vehicle Conversions alongside her husband, Nic, in 2022 and plays a key role in the day to day running and continued development of the business. Working closely with Nic on strategic and operational decisions, Lorraine also supports the management of procurement across the business. Her experience spans people management, procurement, parts, logistics, quality control and wider business operations, giving her a broad understanding of the processes that keep RVC running effectively. Lorraine has also developed strong relationships across RVC’s supplier network, helping to maintain reliable supply chains, manage purchasing activity and ensure the right materials and components are available to support production.
Sales & Account Manager
Liam joined the specialist vehicle conversion sector in 2022 and has since progressed through a number of technical and commercial roles, from Vehicle Technician through to Sales & Account Manager. That varied experience has given him a strong understanding of both the practical side of vehicle conversion and the customer-facing side of the business. Working closely with Nic, Liam manages customer accounts, prepares quotations, supports tender submissions, leads pre-build meetings and acts as a key point of contact throughout the conversion process. His hands-on background also enables him to support customers with technical queries and help bridge the gap between specification, engineering and delivery. Alongside his day to day account management responsibilities, Liam regularly visits customers, attends industry trade shows and represents RVC at events, helping to strengthen relationships and develop new opportunities. With a strong interest in business development and networking, he is focused on building new connections, growing existing partnerships and supporting the continued development of RVC.
Electrical Engineering Manager
Dan has built his career within the specialist vehicle conversion sector, progressing from Vehicle Technician to Electrical Engineering Manager at RVC. He brings a strong technical skillset across vehicle conversion, electrical engineering, system programming, diagnostics and fault finding, with additional experience in vehicle-based 240V systems, EV platforms and specialist communications installations. His role spans both the workshop and office, where he leads on electrical engineering, supports technical design and helps develop vehicle-specific solutions before they reach production. Dan also works closely with Nic and Liam during pre-build meetings, helping customers shape the final specification around their operational requirements. Alongside his engineering responsibilities, Dan plays an important role in training and developing RVC’s technicians, sharing his technical knowledge, supporting them through complex work and helping build capability across the workshop. He also provides ongoing technical support to customers and the wider RVC team throughout the life of each vehicle.
Finance Manager
Joe joined RVC in 2023 as Finance Manager, bringing with him a strong foundation in accountancy and business finance. Prior to joining the company, he completed a four-year apprenticeship as an Assistant Accountant, successfully achieving his Level 4 Diploma in Accounting and becoming MAAT Level 4 qualified. Having grown up around the specialist vehicle conversion industry through his father, Nic, Joe already had a familiarity with the world of blue and amber light vehicles before formally joining RVC. Since then, he has continued to broaden his understanding of the business, developing experience across finance, bookkeeping, production control and wider commercial operations. Alongside managing RVC’s day to day financial activities, Joe supports the wider management team with financial planning, reporting and commercial decision-making, helping ensure the business remains financially controlled as it continues to grow.
Workshop Manager
Jamie began his career in the specialist vehicle conversion sector in 2022, bringing with him more than 35 years of experience from the wider motor trade and motorsport industries. Since joining RVC, he has progressed from Vehicle Technician to Workshop Manager, where he is responsible for the day to day running of the workshop and the management of our team of technicians. His background has given him a strong grounding in vehicle systems, diagnostics and fault finding, all of which have transferred well into the specialist conversion environment. Jamie also has extensive experience mentoring and developing technicians, helping team members build their skills and progress throughout their careers. As Workshop Manager, Jamie works closely with the engineering and production teams to coordinate workshop activity, allocate work, support technicians during builds and maintain quality standards throughout production. He also plays an important role alongside Dan in inspections and final quality checks before vehicles are released to customers.
Procurement Manager
Matt joined the RVC management team as Procurement Manager, bringing extensive experience of the blue and amber light vehicle conversion supply chain together with strong relationships across the industry. As a Member of the Chartered Institute of Procurement and Supply (MCIPS), he brings a structured and commercially focused approach to purchasing and supplier management. Matt oversees RVC’s procurement activity, including purchasing, parts coordination and supplier relationships, working closely with the wider team to ensure the right components are available at the right stage of each build. He also regularly visits suppliers, attends industry trade shows and meets with key partners, helping to strengthen relationships, identify new products and keep RVC connected with developments across the supply chain. His industry knowledge plays an important role in sourcing solutions, managing lead times and supporting the continued growth of RVC.
HR & Compliance Manager
Sophie joined RVC with a strong background in management, planning and organisation, developed through more than 15 years working across events, logistics and people-focused roles. Since joining the business, she has supported a number of key operational areas and now serves as HR & Compliance Manager. In her current role, Sophie oversees HR across the business and takes responsibility for key compliance activities, including the ongoing management and maintenance of RVC’s ISO 9001 Quality Management System. She helps ensure procedures, records and internal processes remain controlled, up to date and aligned with the standards required across the business. Her previous experience in planning, scheduling and coordination gives her a strong understanding of how the different areas of RVC work together, while her wider background in health and safety and emergency services call handling adds to the broad skillset she brings to the management team.
Whether you have a specific brief or want to discuss your fleet requirements, our team is ready to help.